About
SIMFX®
We prepare professionals for critical moments through realistic simulation and expert advisory services.
Get in touch →Simulate.
Inoculate.
Throughout our aviation careers, we’ve seen that the best way to prepare people for high-stakes moments is to let them experience those moments in a controlled environment where mistakes become valuable lessons.
Outside of aviation, the concept is known as stress inoculation. Through realistic simulation and incremental exposure to high-fidelity scenarios, trainees can develop the neural pathways and muscle memory to perform under pressure.
When the real moment arrives, they’ve already been there.
It helped us, and we’ve seen it in action, so we’ve built SIMFX® around the concept.
About us
Jody Ann Yates
Artistic DirectorJody leads the Simulation side of SIMFX®, bringing creative expertise and meticulous attention to detail to every course and project. As a specialist in moulage artistry, she has trained healthcare professionals, educators, and emergency services personnel in the techniques needed to create high-fidelity wound simulations. Her work bridges the gap between artistic skill and clinical realism, ensuring every simulation scenario looks, feels, and responds the way real injuries do.
Under Jody’s direction, all SIMFX® simulation courses are independently certified by The CPD Certification Service, meeting rigorous professional development standards. Her personable and practical approach means that delegates leave not just with knowledge, but with practical skills they can apply immediately in their own training programmes.
Jody also brings almost a decade of experience as former cabin crew for a large charter airline. That lived operational background informs the aviation-trauma side of SIMFX® and our work with cabin crew preparedness training.
Andy Yates
Technical DirectorAndy leads the Safety and Technology side of SIMFX®, drawing on over 20 years of experience as an airline pilot and simulator examiner. His career spans line operations, training, IT and information security, giving him a deep understanding of how high reliability organisations work from the inside out.
Andy’s advisory work covers safety and compliance, Part-IS information security, and emerging AI safety. He brings an evidence-based, operationally grounded approach to every engagement, helping organisations not just meet regulatory requirements, but build genuine safety culture.
What we stand for
Three principles that run through everything SIMFX® does, from course design to advisory engagements.
Training that transfers. Every simulation and advisory engagement is designed to mirror real-world conditions as closely as possible.
Operational experience, regulatory knowledge, and independently verified standards made workable, memorable and applicable under pressure.
Building capability over time. Our courses, scenarios, and advisory work are designed to develop skills progressively, so each stage prepares you for the next.
Simulation, Training and Support
SIMFX® Simulation
CPD-certified moulage and medical simulation training. Our courses teach healthcare professionals, educators, and emergency services personnel to create realistic wound effects and run high-fidelity simulation scenarios. Independently accredited by The CPD Certification Service.
View courses →SIMFX® Safety and Technology
Aviation-grade consultancy spanning safety and compliance, Part-IS information security, and AI safety. We help training organisations and operators meet regulatory requirements, strengthen safety culture, and prepare for emerging challenges, grounded in over two decades of operational experience.
Advisory services →